Digital Marketing Plans for Every Budget – Choose Your Strategy with Lince
Digital marketing doesn’t have to be a mystery! At Lince, we know that building an effective strategy depends on two things: your goals and your budget. That’s why we’ve created a strategic action plan adaptable to different investment levels. Plus, we recommend setting aside at least 5% of your gross sales in a marketing savings fund. Ready to explore your options?
I am sharing our ideas for a strategic digital marketing action plan that will establish the foundations of your digital marketing efforts. We have outlined various levels of investment, and we strongly encourage you to set aside at least 5% of your gross sales into a marketing savings account.
There is some work ahead. While we handle our part, you must commit to generating leads organically by attending community and networking events, engaging with others on social media by following and asking to be followed and organizing your data in a spreadsheet (including names, last names, phone numbers, emails, addresses, and notes).
$250/month Marketing Plan
Social Media Marketing:
- Facebook and Instagram management
- Eight posts per month
- Four stories per month
- Content creation tailored to your industry
- Custom visuals (graphics)
Content Marketing:
- One blog entry per month to stay connected with current customers and enhance your website’s external SEO.
Email Marketing:
- Email distribution to your current database using a free email marketing tool. This helps maintain relationships with existing customers and promotes events, blog entries, or news—one event per month.
$500/month Marketing Plan
Social Media Marketing:
- Facebook and Instagram management
- Eight posts per month
- Eight stories per month
- Content creation tailored to your industry
- Custom visuals (graphics and videos, 3:1 ratio)
Content Marketing:
- Two blog entries per month to keep in touch with current customers and enhance your website’s external SEO factors.
Email Marketing:
- Email distribution to your current database using a free email marketing tool helps maintain customer relationships and promote events, blog entries, or news—two events per month.
Ad Management:
- $100 ad spend to boost social media content visibility.
$750/month Marketing Plan
Social Media Marketing:
- Facebook, Instagram, and Google management
- Eight posts per month
- Eight stories per month
- Content creation tailored to your industry
- Custom visuals (graphics and videos, 2:2 ratio)
Content Marketing:
- Four blog entries per month to engage existing customers and improve your website’s organic SEO.
Google My Business (once every three months):
- Ensure your listing is optimized and up-to-date. Encourage satisfied customers to leave reviews.
Basic Keyword Research:
- Identify relevant local keywords for content creation.
Email Marketing:
- Email distribution to your current database using a free email marketing tool. This includes sending promotions, blog entries, or news—four monthly events.
Ad Management:
- $150 ad spend to promote content through social media.
$1000/month Marketing Plan
Social Media Marketing:
- Facebook, Instagram, and Google management
- Eight posts per month
- Eight stories per month
- Content creation tailored to your industry
- Custom visuals (graphics and videos, 1:3 ratio)
Content Marketing:
- Four blog entries per month to keep engaging current customers and improving external SEO.
- Short videos: Create 2-3 short, engaging videos (30 seconds each) per month, sharing product/service tips on social media.
Local Citations:
- Create listings on relevant online directories (Yelp, Yellow Pages).
Google My Business (once every three months):
- Optimize and update your listing regularly. Encourage customer reviews.
Basic Keyword Research:
- Identify local keywords for effective content creation.
Basic SEO (Search Engine Optimization):
- Perform minor website improvements, such as adding location-based keywords and optimizing meta information, page structure, link structure, external factors, and server performance.
Email Marketing:
- Email distribution to your database using a free email marketing tool, promoting four events per month.
- Set up automated email campaigns for new customers.
Ad Management:
- $200 ad spend to promote your content through social media.
LDM Marketing Plan by Budget
$1750/month Marketing Plan
Social Media Marketing:
- Facebook, Instagram, and Google management
- Eight posts per month
- Eight stories per month
- Content creation tailored to your industry
- Four custom visuals per month
Content Marketing:
- Four blog entries per month to engage existing customers and boost organic SEO.
- Short videos: Create four monthly 30-second videos, offering tips related to your products/services and sharing them on social media.
Local Citations:
- Create listings on relevant online directories (Yelp, Yellow Pages).
Google My Business (once every three months):
- Ensure your listing is optimized and up-to-date. Encourage reviews from satisfied customers.
Basic Keyword Research:
- Identify local keywords for content creation.
Basic SEO (Search Engine Optimization):
- Make minor website improvements, such as adding location-based keywords and optimizing meta information, page structure, link structure, external factors, and server performance.
Email Marketing:
- Email distribution to your database using a free email tool, with six events per month.
- Set up automated email campaigns for new customers.
Ad Management:
- $500 ad spend to boost social media content.
Basic CRM Management:
- Ten hours per week of basic customer relationship management.
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Your Custom Plan
Remember, the key is your commitment. While we work on your digital strategy, you can contribute to success by generating organic leads, networking at events, and organizing your database!
At Lince, we’re here to turn your vision into a digital reality. Choose the plan that best suits your needs and get started today!