About Lince

A sales-first agency for service businesses.

Since 2012 we've helped more than 200 businesses market and sell better. Today we build GoHighLevel CRM, automation and AI systems that answer, follow up and book every lead.

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2012Year founded
200+Businesses served
40+ yrsFounder's sales experience
CertifiedLed by a HighLevel Certified Admin

Our story

Born in retail. Built on sales.

Lince started in July 2012 as Lince Solutions. Our founder, Roman Novoa, built a small marketing team to grow his own network of cell phone retail stores — and the results came fast.

Colleagues, friends and other companies soon asked for the same help. That's how Lince Digital Marketing was born, and since then we've worked with more than 200 businesses.

Today we focus on what moves the needle most for service businesses: a CRM that's set up right, automations that follow up on every lead, and AI that answers when your team can't.

  • We design around how your customers actually buy.
  • We build in phases, so each step pays off before the next.
  • We stay with you after launch — in English or Spanish.

Our team

Founder-led. Team-delivered.

Roman Novoa, founder and president of Lince Digital Marketing

Roman Novoa

Founder & President · HighLevel Certified Admin

Roman has spent more than 40 years in sales and business growth, and has led Lince since 2012. He personally oversees every GoHighLevel implementation, from the first strategy call to long after launch.

Every client gets clear training for their team — simple, step by step, and in English or Spanish.

HighLevel Certified Admin badgeView certified profile
7specialists, one team

A small, senior team where each person owns an area — so your project gets real expertise at every step.

CRM & Automation
AI Implementation
Web Design & Hosting
Technical SEO & Local Listings
Paid Ads
Social Media & Content

What drives us

Mission, vision and values.

Mission

Give South Florida service businesses the CRM, automation and AI systems they need to answer, follow up and close every lead — so they can grow without hiring more staff.

Vision

To be South Florida's most trusted GoHighLevel partner for service businesses — known for systems that teams actually use and results that last.

Our values

Customer serviceService is our reason to be.
Co-prosperityThe benefit must be for everyone.
Honesty & integrityWe work with transparency and ethics.
CommitmentOur word is our commitment.
PassionGuided by heart and reason.
QualityWe always strive for excellence.

Ready to stop chasing leads?

Book a free strategy call and we'll map the first phase of your system together.

Book a free strategy call