
About Lince
Since 2012 we've helped more than 200 businesses market and sell better. Today we build GoHighLevel CRM, automation and AI systems that answer, follow up and book every lead.
Book a free strategy callOur story
Lince started in July 2012 as Lince Solutions. Our founder, Roman Novoa, built a small marketing team to grow his own network of cell phone retail stores — and the results came fast.
Colleagues, friends and other companies soon asked for the same help. That's how Lince Digital Marketing was born, and since then we've worked with more than 200 businesses.
Today we focus on what moves the needle most for service businesses: a CRM that's set up right, automations that follow up on every lead, and AI that answers when your team can't.
Our team

Roman has spent more than 40 years in sales and business growth, and has led Lince since 2012. He personally oversees every GoHighLevel implementation, from the first strategy call to long after launch.
Every client gets clear training for their team — simple, step by step, and in English or Spanish.
A small, senior team where each person owns an area — so your project gets real expertise at every step.
What drives us
Give South Florida service businesses the CRM, automation and AI systems they need to answer, follow up and close every lead — so they can grow without hiring more staff.
To be South Florida's most trusted GoHighLevel partner for service businesses — known for systems that teams actually use and results that last.
Book a free strategy call and we'll map the first phase of your system together.